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 Profits, on the other hand, disappointed mightily, growing less than 4% and from all the evidence, one of Amazon's goals in promoting Amazon's Choice "Amazon's Choice" is a label designed to convince customers to buy what Amazon says are "highlyrated, wellpriced products" Products with the designation see a threefold increase in sales, according to a 18 study But many Amazon's Choice products sold by thirdparty sellers are not what they seemDoes Amazon take into consideration a buyer's browsing and purchasing history to determine which products will be assigned the "Amazon's Choice" badge in that buyer's search results? Amazon S Choice Does Not Vouch For Product Quality Marketplace Amazon's choice